Easy to grow, long blooming perennial, native to central and southeastern United States. The selection 'Magnus' won awards for its distinctive, large and vigorous form and broad, non-drooping petals of rosy-purple surrounding a prominent central cone. The daisy-like flowers bloom profusely from early to late summer and are favored by bees, butterflies and hummingbirds. An excellent cut flower. If left, the seed heads are relished by birds. Grows 2 - 3 ft. tall x 1 - 2 ft. wide in full sun to very light shade with moderate summer water. Deer resistant.